Founded in 1995 by Mr. Li Jinyuan in Tianjin, China, Tiens Group Co., Ltd. ("Tiens Group") entered the international market in 1998, was successfully listed on NASDAQ in September 2003, and formally entered into the AMEX in April 2005. TIENS is a multinational group specializing in retail, tourism, finance, international trade and E-business. With a business covering over 190 countries and regions, TIENS has subsidiaries or branches in 110 countries and regions, and has established strategic alliances with world-class enterprises from over 20 countries.
By developing health food, health care, beauty care and home care products, Tiens Group offers a high quality lifestyle with health, happiness, beauty and affluence to over 12 million consumers worldwide. With Contributing to Society through its charitable philosophy, Tiens Group believes in corporate social responsibility, and has donated RMB 1.06 billion to public welfare and social
charities up till now.

The successful management of educated, localized, and institutionalized workforce contributes to the strategic goals of TIENS International. TIENS has an unbeatable international team in terms of research, innovation and professionalism, including 5,000 executives and more than 35% of employees above master degree.Presently TIENS is marching into the Global Top 500 with huge strides, based on an outstanding management system and state-of-the-art theories such as advanced Six-Network Interaction Theory, New Swap and Alternative Theory, and New Supermarket Theory..

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